Bachelor of Business Administration ( BBA ) – Entrepreneurship and Family Business

About

The BBA in Entrepreneurship and Family Business at The NorthCap University (NCU), Gurugram is a three-year undergraduate programme designed to nurture future entrepreneurs, business leaders, and family business successors. The curriculum is tailored to provide students with practical and contemporary knowledge of business management, entrepreneurial skills, and innovation-driven strategies to start and grow their ventures successfully.

As India’s entrepreneurial ecosystem continues to thrive with governmental, economic, and social drivers, there is an increasing demand for formal education in entrepreneurship and family business management. This programme equips students with essential knowledge in business development, strategic management, innovation, and small business operations, ensuring they are well-prepared to manage startups, family businesses, and corporate ventures.

The School of Management & Liberal Studies at NCU, one of the best business schools in Delhi NCR, offers a curriculum integrating core business subjects with specialisations in entrepreneurship and business expansion. Students gain hands-on experience through internships, live projects, incubation support, and industry collaborations, guided by faculty with real-world entrepreneurial expertise.

Highlights

This programme is designed to create business leaders with the right mindset, skills, and industry exposure:
✔ Comprehensive Business Knowledge – Covers core business functions, including finance, marketing, operations, and strategy.
✔ Specialised Courses in Entrepreneurship – Focuses on business planning, SME financing, innovation, and entrepreneurial marketing.
✔ Family Business Management – Addresses succession planning, governance, conflict resolution, and value integration in business operations.
✔ Experiential Learning – Internships, case studies, live projects, and industry visits for real-world application.
✔ Skill Enhancement & Leadership Training – Soft skills, negotiation skills, and leadership development for future entrepreneurs.
✔Strong Industry and Network Connections– Provides mentorship and networking opportunities with successful entrepreneurs.

Curriculum – Detailed Programme Structure

The BBA in Entrepreneurship and Family Business at NCU follows an industry-aligned curriculum, providing students with a strong foundation in business management and entrepreneurship.

Core Business & Management Courses

Students develop fundamental expertise in business functions, including:

• Principles of Management
• Fundamentals of Marketing Management
• Financial Management
• Business Research Methods
• Operations Management
• International Business
• Business Policy & Strategy

Entrepreneurship & Family Business Specialisation Courses

The specialisation focuses on developing entrepreneurial skills and family business expertise through:

• Fundamentals of Family Business
• Social Entrepreneurship
• Entrepreneurial Marketing
• SME Financing 
• Human Resource Management in Family Business
• Formulating Business Plans
• B2B Marketing 
• Design Thinking & Innovation
• Customer Relationship Management

Skill Enhancement & Practical Learning

To ensure industry readiness and hands-on experience, students engage in:

✔ Internships & Live Projects – Minor Project, Summer Internship, and Major Project to apply knowledge in real-world settings.
✔ Workshops & Business Simulations – Entrepreneurial case studies, simulations, and industry interactions.
✔ Startup & Innovation Support – Access to NCU’s Incubation & Innovation Centre for entrepreneurial ventures.
✔ Soft Skills & Leadership Development – Training in negotiation, decision-making, and strategic thinking.

Programme Outcomes (POs)

By the end of the BBA Entrepreneurship and Family Business, students will:
✔ Develop business acumen and leadership skills to manage startups and family businesses.
✔ Apply IT and digital business strategies for competitive advantage and brand building.
✔ Gain multidisciplinary knowledge in economics, law, accounting, and business analytics.
✔ Enhance problem-solving and strategic decision-making abilities in dynamic business environments.
✔ Understand the impact of ethical business practices and sustainability.
✔ Communicate effectively in business negotiations, financial planning, and digital marketing contexts.

Career Opportunities After Course Completion

Graduates of this programme have diverse career pathways in entrepreneurship, business consulting, and management:

Entrepreneurial Roles

• Startup Founder – Launch and grow new business ventures in various industries.
• Family Business Successor – Scale, innovate, and manage multi-generational family enterprises.
• Business Consultant – Provide strategic guidance to startups and SMEs.

Corporate & Industry Roles

• Business Development Manager – Identify market opportunities, partnerships, and expansion strategies.
• Marketing & Sales Strategist – Lead brand positioning, digital marketing, and customer relationship initiatives.

Higher Education & Research

• Pursue MBA or PG in Entrepreneurship & Innovation at top business schools.
• Engage in research & policy development in entrepreneurship and SME growth.

Why Choose NCU for BBA – Entrepreneurship and Family Business?

✔ Industry-Oriented Curriculum – Specialised courses designed to address real-world business challenges.
✔ Incubation & Innovation Support – Access to startup mentorship, venture funding, and innovation labs.
✔ Industry Experts & Entrepreneurs as Faculty – Experienced professionals bring practical insights into entrepreneurship and family business, blending academic knowledge with real-world expertise.

✔ Business Simulations & Hands-On Training – Gain practical exposure through projects & case studies.
✔ Strong Industry and Network Connections: Provides mentorship and networking opportunities with successful entrepreneurs.

This BBA in Entrepreneurship and Family Business at The NorthCap University prepares students to lead businesses, create innovative ventures, and drive economic growth, positioning them at the forefront of India’s thriving entrepreneurial ecosystem.