Bachelor of Business Administration (BBA) – Digital Marketing
About
The BBA in Digital Marketing at The NorthCap University (NCU), Gurugram, is a three-year undergraduate programme designed to prepare students for the rapidly evolving digital marketing landscape. This programme blends core business management principles with cutting-edge digital marketing strategies, equipping students with the skills required to enhance brand presence, engage customers, and drive business growth in the digital era.
With the increasing dominance of online marketing, data analytics, and social media strategies, businesses are investing heavily in digital marketing professionals. This programme offers a comprehensive curriculum covering content development, social media marketing, SEO, SEM, and analytics.
NCU ensures that students receive practical exposure through live projects, internships, and industry visits. This course has opened up a large number of opportunities for digital marketing professionals from IT Companies, Digital Marketing Agencies, Startups, Data Analytics Agencies, Internet-backed businesses, Social media companies, etc.
Highlights
- Comprehensive Business & Digital Marketing Knowledge – Covers core management principles along with modern digital strategies.
- Specialised Courses in Digital Marketing – Focus on SEO, SEM, content marketing, mobile marketing, and digital media planning and management.
- Hands-on Experience: Live projects, case studies, and internships provide practical learning.
- Strong Placement Opportunities: The programme enhances employability in high-demand areas such as SEO, SEM, social media marketing, and e-commerce.
- Multidisciplinary Approach: Open electives and community service components provide holistic development.
Curriculum – Detailed Programme Structure
The BBA in Digital Marketing at NCU follows an industry-oriented curriculum, ensuring that students gain a strong foundation in business and digital marketing.
Core Business & Management Courses
Students develop expertise in essential business disciplines, including:
- Principles of Management
- Fundamentals of Marketing Management
- Financial Management
- Business Research Methods
- Operations Management
- International Business
- Business Policy & Strategy
Digital Marketing Specialisation Courses
This specialisation focuses on developing practical expertise in digital marketing tools and strategies, including:
- Content Development & Marketing
- Digital Analytics & Campaign Planning
- Digital Media Planning & Management
- Social Media & Web Analytics
- Mobile Marketing
- Web Design and Development
- Digital Media Ethics & Laws
Skill Enhancement & Practical Learning
Internships & Live Projects – Minor Project, Summer Internship, and Major Project.
Industry Exposure – Workshops, case studies, and industry visits with digital marketing firms.
Entrepreneurial & Negotiation Skills – Training for entrepreneurship in digital marketing.
Soft Skills & Leadership Development – Improving Effective Communication Skills and holistic personality development
Programme Outcomes (POs)
By the end of the BBA in Digital Marketing programme, students will:
✔ Develop expertise in digital marketing strategies, social media management, and content marketing.
✔ Understand and apply IT tools for e-commerce, brand building, and online business expansion.
✔ Gain multidisciplinary knowledge in business management, finance, law, and analytics.
✔ Enhance problem-solving skills in data-driven marketing and digital brand positioning.
✔ Acquire knowledge of digital laws, business ethics, and corporate social responsibility.
✔ Master effective communication skills for business negotiations, client management, and marketing analytics reporting.
Career Opportunities After Course Completion
- Graduates of this programme can explore diverse career opportunities in digital marketing, brand management, and business development.
Some other career prospects include
- Digital marketing
- E-marketing
- Branding, research and consultancy
- Post-graduate study such as MBA, MSW, MHRM
- Start-ups in the ever-expanding digital market space.
- Enhances employability in high-demand areas such as SEO, SEM, social media marketing, and e-commerce.
Why Choose NCU for BBA in Digital Marketing?
✔ Industry-Focused Curriculum – Gain expertise in digital marketing, e-marketing, branding, research, and consultancy for corporate and government sectors.
✔ IT & E-Commerce Proficiency – Develop technological skills to apply IT and e-commerce strategies for competitive advantage and brand building.
✔ Multidisciplinary Knowledge – Acquire foundational expertise in economics, law, accounting, and management, integrating them into real-world digital marketing scenarios.
✔ Data-Driven Decision Making – Learn quantitative methods to analyse market trends, consumer behaviour, and business performance in the digital space.
✔ Legal & Ethical Understanding – Gain knowledge of business laws and demonstrate ethical conduct in decision-making for digital businesses.
✔ Effective Digital Communication – Enhance skills in content creation, digital marketing strategies, and online communication across multiple platforms.
✔ Career Readiness & Entrepreneurship – Prepare for corporate roles, startups, public services, or higher education in business and digital marketing.
✔ Environmental & Social Responsibility – Understand the impact of digital marketing on society and business with a responsible and sustainable approach.
Minimum Eligibility Criteria
Bachelor of Business Administration – Digital Marketing (3 Years)
10+2 (English medium) examination conducted by CBSE or an equivalent examination from a recognised board with an overall aggregate of 50%
Seats
| Bachelor of Business Administration – Digital Marketing | 50 |
Financial Assistance
Programme Fee
Bachelor of Business Administration – Digital Marketing (3 Years)
For Year 2025-26
FOR INDIAN STUDENTS
FOR NRI STUDENTS
OTHER FEE
- Caution Money: A sum of Rs 10,000/- to be charged from each student seeking admission to the University in the Academic Year 2025-26. The amount is interest free and will be refunded to the students at the time of withdrawal or at end of their programmes, whichever is earlier, after deduction of dues, if any.
- Alumni Association Fee: A onetime Alumni Association fee of Rs. 1,000/- for all programmes is payable by all students.
- Industry Employability Aptitude Test Fees: Industry Employability Aptitude Test fees of Rs. 1,500/- is payable.
- Youth Red Cross Fund : Rs. 80/- is payable by all students
Hostel Fee (where applicable) Rs. 80,000/- per semester (subject to change)
Fee Concession cum Scholarship
(a) Based on Class 12 Scores
| % of Scholarship on Tuition Fee | Eligibility (For CBSE/ equivalent recognised board) as per percentage score in applicable subjects by programme. |
| 35% | CBSE: 95% and above |
| 25% | CBSE: 90%<= 94.99% |
Note: Students applying with 2024 scores are not eligible for Fee-Concession Terms & Conditions
(b) Based on National Level Test (NLT) Scores
| Slabs | Selection Criteria | Eligibility |
|---|---|---|
| 35% | CUET SCORE-UG ≥ 700 | (*) Aggregate 75% and above in 12th CBSE/ equivalent examination of a recognised Board |
| 25% | 600 ≤ CUET SCORE-UG < 700 |
Enquire Now
FAQs
After completion of BBA specialization in Digital Marketing program one can build his/her career in following areas:
- Marketing Agencies
- Content Development
- SEO
- Digital Marketing
- Entrepreneurship
- Government/ PSU jobs
- IT companies/ E-commerce companies
- Consultancy
The BBA specialization in Digital Marketing in program at SOM NCU makes you ready for the industry by:
- Developing Strategic and analytical thinking.
- Equipping with knowledge of digital marketing tools for designing efficient and effective marketing campaigns and develop innovative methods of applying them for creating competitive advantage.
- Exposure to authentic working environment by internship programs.
- Providing opportunities to interact with industry experts
- Exposure to Industrial Environment & Work Culture.
- Helping in Developing Soft Skills with its Centre for Language Learning (CLL).
- Facilitating in overall Career Development.
- Inculcating values to for holistic all-round development of student
- Updating curriculum on regular intervals to meet industry requirements
- Conducting Workshops on latest models, theories and software usage for up-gradation of the students.
Benefits of doing BBA specialization in Digital Marketing from School of Management and Liberal Studies, NCU are as under:
- Professional Program Delivery: NCU is a systems-oriented institution, it guarantees professional program deliverance, very good academic support systems are in place for excellent teaching learning process.
- Research based Real Life Projects: Research based learning with illustrative resolution of real-life business and social challenges through cases, projects and assignments. Learn to address national issues with global perspectives.
- Industry Academia interface: Program designed in consultation with experts form academia and industry with inputs from practitioners.
- Industrial Exposure: Learn through corporate visits, guest lectures, seminars and workshops.
- Interdisciplinary approach: School of Management at NCU offers a diverse set of programs with cross learning and interdisciplinary learning opportunities
- Mentor-Mentee: At NCU, students are guided by their respective mentees, who not only helps them academically, but also grooms the students according to the current need of the industry. Mentors guide, encourage, and support their mentees in their learning process.
- General Proficiency: Students are encouraged to opt for MOOC courses, certification courses in order to upgrade their knowledge from time to time. They are also encouraged to take part in various activities conducted by the professional societies and clubs of the University.
- Mock Interviews: NCU-SOM helps the students build confidence level by conduction of Mock Interviews by Industrial Experts.
Following are USP’s of BBA specialization in Digital Marketing program:
- Ability to apply digital marketing tools to enhance reach of brands and businesses
- Industry driven curriculum focused on employability, skill and ability enhancement resulting into greater employment opportunities.
- Develops a deep understanding of the technology driven businesses and global business environment.
- Practical exposure with help of Industrial visits and Internship opportunities.
- Developing Entrepreneurial mindset with facilities like incubation center and VC innovation fund
- Improving Effective Communication Skills and holistic personality development
- Increasing Ethical and Social Awareness