School of Management - NorthCap University
About
Specialization in Digital Marketing from NCU India equips the learner with the skills required to attract customers with help of digital marketing tools from a highly reputed BBA program in Gurugram. The reach of conventional marketing is limited. Digital marketing makes it possible to reach customers directly through various communication devices like mobile phones, tablets, laptops, desktops, smart TVs, etc with help of the internet and through various platforms like messaging, social media advertising, websites, apps, etc. As one of the top BBA colleges in Gurgaon, this course has opened up a large number of opportunities for digital marketing professionals from IT Companies, Digital Marketing Agencies, Startups, Data Analytics Agencies, Internet-backed businesses, Social media companies, etc.
Objectives
- To provide knowledge in management disciplines with an understanding of its applicability in business decision making for positive social impact.
- To strengthen the foundation for further specialization in domain of Digital Marketing.
- To inculcate an attitude and desire to learn.
- To develop competent professionals committed to excellence.
Highlights
- Develop a deep understanding of the way modern businesses run
- Ability to apply digital marketing tools to enhance reach of brands and businesses
- Understanding of Global Business Environment
- Developing Analytical, Logical and Critical Thinking Skills
- Practical exposure with help of Industrial visits and Internship opportunities.
- Imparting Entrepreneurial Skills
- Improving Effective Communication Skills and holistic personality development
- Increasing Ethical and Social Awareness
- Prepare graduates for entry level job opportunities
Programme Educational Objectives (PEOs)
On completion of the BBA Digital Marketing program offered by the School of Management, The NorthCap University-
- Graduates can start their professional career in fields of digital marketing, e-marketing, branding, research and consultancy in corporate as well as government organizations in India and abroad.
- Graduates can pursue a relevant post-graduate study such as MBA, MSW, MHRM to name a few.
- Graduates may engage in start-ups in the ever-expanding digital market space.
- Graduates will be informed and involved members of their communities, and responsible professionals.
Programme Outcomes (POs)
By the end of the BBA Digital Marketing program, students should be able to:
- Acquire knowledge and skills in the field of digital marketing to enhance reach of brands and businesses across cultures, geographies and demographics.
- Demonstrate IT knowledge and skills for efficient and effective business processes and develop innovative methods of applying IT and e-commerce for competitive advantage and brand building. (IT proficiency).
- Acquire basic knowledge of various disciplines in economics, law, accounting and functional domains of management and to and apply their knowledge to real life business issues in a holistic manner. (Multidisciplinary Knowledge)
- Understand the basic concepts of quantitative methods to apply in the study of other disciplines and prepare project reports. (Quantitative Application in Business).
- Acquire the basic legal knowledge related the various business operations. (Law in Business).
- Understand various management functions and fundamentals of business management. (Basics Business Management)
- BBA Digital Marketing program allows students understand various environmental problems and their impact on society and business in the digital marketing context. (Environmental Study).
- Communicate effectively through different digital platforms in different business contexts and situations so as to be able to receive and give clear instructions, comprehend, write reports, prepare documentation and make effective presentations. (Communication).
- Demonstrate ethical conduct in personal and professional decisions and of digital businesses and an appreciation of the significance of business ethics and social responsibility in the decision-making process of digital marketing. (Ethics & Social Responsibility)
Programme Specific Outcomes
- Understand and demonstrate knowledge in specific areas of the business as HR, Marketing Finance, Digital Marketing, Business analytics.
- Application of acquired skills in solving complex business problems and to take strategic decisions for a business in a socially responsible manner.
- To become a responsible corporate citizen and to play their part in nation-building by joining corporate/ public services, start their own enterprise or study further in the field of business and management.
Syllabi and Course Outcomes
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Schemes of Study 2022-2023
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Schemes of Study 2021-2022
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Schemes of Study 2020-2021
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Schemes of Study 2019-2020
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Minimum Eligibility Criteria
Bachelor of Business Administration – Digital Marketing (3 Years)
10+2 (English medium) examination conducted by Central Board of Secondary Education or an equivalent examination from a recognised board with an overall aggregate of 50%
Seats
| Bachelor of Business Administration – Digital Marketing | 50 |
Financial Assistance
Programme Fee
Bachelor of Business Administration – Digital Marketing (3 Years)
For Year 2025-26
FOR INDIAN STUDENTS
Annual Fee – Rs. 2,59,000/-(Tutition Fee: Rs. 2,07,600/- & Development Fee: Rs. 51,900/-)
FOR NRI STUDENTS
Rs. 3,41,000/- or Equivalent Foreign Exchange
OTHER FEE
- Caution Money: A sum of Rs 10,000/- to be charged from each student seeking admission to the University in the Academic Year 2025-26. The amount is interest free and will be refunded to the students at the time of withdrawal or at end of their programmes, whichever is earlier, after deduction of dues, if any.
- Alumni Association Fee: A onetime Alumni Association fee of Rs. 1,000/- for all programmes is payable by all students.
- Industry Employability Aptitude Test Fees: Industry Employability Aptitude Test fees of Rs. 1,500/- is payable.
- Youth Red Cross Fund : Rs. 80/- is payable by all students
Hostel Fee (where applicable) Rs. 80,000/- per semester (subject to change)
Fee Concession cum Scholarship
(a) Based on Class 12 Scores
| % of Scholarship on Tuition Fee | Eligibility (For CBSE/ equivalent recognised board) as per percentage score in applicable subjects by programme. |
| 35% | CBSE: 95% and above |
| 25% | CBSE: 90%<= 94.99% |
Note: Students applying with 2024 scores are not eligible for Fee-Concession Terms & Conditions
(b) Based on National Level Test (NLT) Scores
| Slabs | Selection Criteria | Eligibility |
|---|---|---|
| 35% | CUET SCORE-UG ≥ 700 | (*) Aggregate 75% and above in 12th CBSE/ equivalent examination of a recognised Board |
| 25% | 600 ≤ CUET SCORE-UG < 700 |
For detailed information about our other scholarships, alumni benefits, and fee concessions, please visit our main scholarship page. Discover the full range of opportunities and support we offer to enhance your educational journey.
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FAQs
The BBA specialization in Digital Marketing program at NCU equips the learner with skills required to attract customers with help of digital marketing tools. Digital marketing makes it possible to reach customers directly through various communication devices like mobile phones, tablets, laptops, desktops, smart TVs etc with help of internet and through various platforms like messaging, social media advertising, websites, apps etc. The program will help students develop a global mind-set to understand the trends, navigate dynamic environment and make strategic digital marketing decisions for business success.
After completion of BBA specialization in Digital Marketing program one can build his/her career in following areas:
- Marketing Agencies
- Content Development
- SEO
- Digital Marketing
- Entrepreneurship
- Government/ PSU jobs
- IT companies/ E-commerce companies
- Consultancy
After completion of BBA in Digital Marketing one can pursue MBA in his/her interest area like Marketing, HR, Finance, Business Analytics etc. to name a few. Post MBA students can join corporate or further start their PhD or Fellow Program in Management.
NCU promotes the spirit of entrepreneurship by providing on campus facilities like incubation centre, tinkering lab and VC innovation fund to aspiring entrepreneurs.
The BBA specialization in Digital Marketing in program at SOM NCU makes you ready for the industry by:
- Developing Strategic and analytical thinking.
- Equipping with knowledge of digital marketing tools for designing efficient and effective marketing campaigns and develop innovative methods of applying them for creating competitive advantage.
- Exposure to authentic working environment by internship programs.
- Providing opportunities to interact with industry experts
- Exposure to Industrial Environment & Work Culture.
- Helping in Developing Soft Skills with its Centre for Language Learning (CLL).
- Facilitating in overall Career Development.
- Inculcating values to for holistic all-round development of student
- Updating curriculum on regular intervals to meet industry requirements
- Conducting Workshops on latest models, theories and software usage for up-gradation of the students.
Benefits of doing BBA specialization in Digital Marketing from School of Management and Liberal Studies, NCU are as under:
- Professional Program Delivery: NCU is a systems-oriented institution, it guarantees professional program deliverance, very good academic support systems are in place for excellent teaching learning process.
- Research based Real Life Projects: Research based learning with illustrative resolution of real-life business and social challenges through cases, projects and assignments. Learn to address national issues with global perspectives.
- Industry Academia interface: Program designed in consultation with experts form academia and industry with inputs from practitioners.
- Industrial Exposure: Learn through corporate visits, guest lectures, seminars and workshops.
- Interdisciplinary approach: School of Management at NCU offers a diverse set of programs with cross learning and interdisciplinary learning opportunities
- Mentor-Mentee: At NCU, students are guided by their respective mentees, who not only helps them academically, but also grooms the students according to the current need of the industry. Mentors guide, encourage, and support their mentees in their learning process.
- General Proficiency: Students are encouraged to opt for MOOC courses, certification courses in order to upgrade their knowledge from time to time. They are also encouraged to take part in various activities conducted by the professional societies and clubs of the University.
- Mock Interviews: NCU-SOM helps the students build confidence level by conduction of Mock Interviews by Industrial Experts.
Following are USP’s of BBA specialization in Digital Marketing program:
- Ability to apply digital marketing tools to enhance reach of brands and businesses
- Industry driven curriculum focused on employability, skill and ability enhancement resulting into greater employment opportunities.
- Develops a deep understanding of the technology driven businesses and global business environment.
- Practical exposure with help of Industrial visits and Internship opportunities.
- Developing Entrepreneurial mindset with facilities like incubation center and VC innovation fund
- Improving Effective Communication Skills and holistic personality development
- Increasing Ethical and Social Awareness
The degree awarded by NCU is at par with any degree offered by a recognized University anywhere in the world.
The applicant must not be more than 21 years of age as on December 31st, 2022 for UG programs.