Bachelor of Business Administration (BBA) – Business Analytics
About
The BBA in Business Analytics is an innovative undergraduate programme designed to equip students with essential business knowledge and cutting-edge analytical skills to thrive in today’s data-driven world. Combining fundamental business principles with advanced analytical techniques, this BBA degree in business analytics degree prepares graduates to make data-driven decisions and solve complex business problems.
With the increasing reliance on data for business growth, analytics has become a critical asset that provides companies with a competitive edge. This programme enables Students to develop expertise in data visualisation, predictive modeling, big data analytics, and statistical programming, making them highly sought after in the job market. For those seeking the best colleges for business analytics, NCU provides a cutting-edge business analytics degree that blends industry-relevant curriculum with hands-on learning, preparing students for success in the data-driven world.
Highlights
✔ Comprehensive Curriculum – Covers core business disciplines such as Marketing, Finance, HR, and Operations, integrated with advanced analytics tools and techniques.
✔ Industry-Relevant & Practical Skills – Develop expertise in data visualisation, predictive modelling, big data analytics, and statistical programming through live projects, research, and real-world case studies.
✔ Hands-on Learning & Internships – Gain industry exposure through mandatory summer internships, minor and major projects, industrial visits, and collaborations with corporates.
✔ Analytical & Decision-Making Tools – Learn business analytics, econometrics, and decision analytics to enhance strategic business decision-making.
✔ Entrepreneurial & Leadership Development – Courses like Entrepreneurship, Creative Thinking, and Negotiation Skills foster innovation, leadership, and business acumen.
✔ Global Business Perspective – Subjects like International Business and Business Policy & Strategy equip students for global careers.
✔ Social Impact & Community Engagement – Apply analytical skills to real-world challenges through community service initiatives.
✔ Diverse Career Opportunities – Prepares students for roles in data-driven industries, consulting, finance, marketing, and entrepreneurship.
Curriculum – Detailed Programme Structure
The BBA Business Analytics programme is structured to ensure holistic development through a progressive learning model:
Year 1
- Core business subjects such as Principles of Management, Marketing Management, Professional Accounting, and Organisational Behaviour.
- Skill Enhancement courses like Basic Computer Skills and Effective Communication.
- Community service and general proficiency development.
Year 2
- Advanced business concepts including Financial Management, Business Laws, and Investment Management.
- Introduction to Business Analytics through courses like Fundamentals of Econometrics and Predictive Modelling.
- First industry exposure through Summer Internship and a Minor Project.
Year 3
- Deeper analytical training with courses in Financial Analytics, Big Data Analytics, and Data Visualisation.
- Application of knowledge through major projects and additional internships.
- Open electives and multidisciplinary learning to broaden career opportunities.
Programme Outcomes (POs)
By the end of the BBA in Business Analytics programme, students will:
✔ Business Analytics & Strategic Decision-Making – Develop expertise in data analysis, extract actionable insights, and drive data-driven business strategies for corporate analytics, consulting, and entrepreneurship.
✔ IT & Technological Proficiency – Apply IT and e-commerce solutions to optimise business operations, enhancing strategic decision-making through technological tools.
✔ Multidisciplinary Business Knowledge – Integrate principles from economics, law, accounting, and management to solve real-world business challenges with an analytical approach.
✔ Quantitative & Legal Understanding – Utilise quantitative methods for business analysis while understanding foundational legal frameworks that govern business operations.
✔ Environmental & Business Awareness – Assess environmental and socio-economic challenges affecting businesses and propose sustainable, data-driven solutions.
✔ Communication & Ethical Leadership – Develop strong business communication skills, uphold ethical decision-making, and foster responsible leadership in global business contexts.
✔ Problem-Solving & Strategic Thinking – Apply analytical techniques to complex business challenges, demonstrating critical thinking and innovation in a dynamic corporate landscape.
✔ Career Readiness & Entrepreneurial Mindset – Prepare for diverse career paths in corporate analytics, public services, or entrepreneurship while cultivating an agile, growth-oriented mindset for future business challenges.
Career Opportunities After Course Completion
Graduates of BBA in Business Analytics are well-equipped for dynamic roles in data-driven industries, consulting, finance, and entrepreneurship.
Business Analyst – Drive data-driven decisions in consulting, finance, and corporations.
✔ Data Analytics Consultant – Offer strategic insights using analytical tools.
✔ Financial Analyst – Assess trends, risks, and investments.
✔ Market Research Analyst – Decode consumer behaviour and market trends.
✔ Entrepreneur – Launch startups in the business analytics domain.
✔ Corporate & Public Sector Roles – Apply analytics in business and governance.
✔ Higher Studies – Pursue MBA, MSW, MHRM, or specialised analytics programmes.
Why Choose NCU?
- Comprehensive Curriculum: The programme covers core business disciplines such as Marketing, Finance, Human Resources, and Operations while integrating advanced analytical tools and techniques.
- Industry-Relevant Skills: Students develop expertise in data visualisation, predictive modeling, big data analytics, and statistical programming, making them highly sought after in the job market.
- Practical Exposure: With mandatory internships, minor and major projects, and community service engagements, students gain hands-on experience that enhances their professional capabilities.
- Global Perspective: The curriculum includes courses like International Business and Business Policy & Strategy to prepare students for global careers.
- Entrepreneurial Mindset: The inclusion of Entrepreneurship and Creative Thinking and Negotiation Skills fosters innovation and leadership qualities.
Minimum Eligibility Criteria
Bachelor of Business Administration – Business Analytics (3 years)
10+2 (English medium) examination conducted by CBSE or an equivalent examination from a recognised board with an overall aggregate of 50%.
Seats
| Programme | Seats |
|---|---|
| Bachelor of Business Administration (BBA)- General -(3/4 Years*) | |
| Bachelor of Business Administration in Digital Marketing (BBA-DM)-(3 Years) | |
| Bachelor of Business Administration in Business Analytics (BBA-BA)-(3 Years) | |
| Bachelor of Business Administration in Entrepreneurship & Family Business (BBAE&FB)-(3 Years) |
Financial Assistance
Programme Fee
Bachelor of Business Administration – Business Analytics (3 years)
For Year 2025-26
FOR INDIAN STUDENTS
FOR NRI STUDENTS
OTHER FEE
- Caution Money: A sum of Rs 10,000/- to be charged from each student seeking admission to the University in the Academic Year 2025-26. The amount is interest free and will be refunded to the students at the time of withdrawal or at end of their programmes, whichever is earlier, after deduction of dues, if any.
- Alumni Association Fee: A onetime Alumni Association fee of Rs. 1,000/- for all programmes is payable by all students.
- Industry Employability Aptitude Test Fees: Industry Employability Aptitude Test fees of Rs. 1,500/- is payable.
- Youth Red Cross Fund : Rs. 80/- is payable by all students
Hostel Fee (where applicable) Rs. 80,000/- per semester (subject to change)
Fee Concession cum Scholarship
(a) Based on Class 12 Scores
| % of Scholarship on Tuition Fee | Eligibility (For CBSE/ equivalent recognised board) as per percentage score in applicable subjects by programme. |
| 35% | CBSE: 95% and above |
| 25% | CBSE: 90%<= 94.99% |
Note: Students applying with 2024 scores are not eligible for Fee-Concession Terms & Conditions
(b) Based on National Level Test (NLT) Scores
| Slabs | Selection Criteria | Eligibility |
|---|---|---|
| 35% | CUET SCORE-UG ≥ 700 | (*) Aggregate 75% and above in 12th CBSE/ equivalent examination of a recognised Board |
| 25% | 600 ≤ CUET SCORE-UG < 700 |
Enquire Now
Admissions Hotline: 9311300803
FAQs
The School of Management and Liberal Studies (SOM) at The NorthCap University offers programs as under:
- BBA
- BBA specialization in Digital Marketing
- BBA specialization in Business Analytics
After completion of BBA program one can build his/her career in following areas:
- Marketing Analytics
- HR Analytics
- Social Media and Web Analytics
- Business Analyst
- Data Scientist
- Government/ PSU jobs
- IT companies
- E-commerce companies
- Consultancy
The BBA specialization in Business Analytics program at SOM NCU makes you ready for the industry by:
- Developing Analytical, Logical and Critical Thinking Skills
- Equipping with knowledge and skills of Analytics for efficient and effective business processes and develop innovative methods of applying them for creating competitive advantage.
- Exposure to authentic working environment by internship programs.
- Providing opportunities to interact with industry experts
- Exposure to Industrial Environment & Work Culture.
- Helping in Developing Soft Skills with its Centre for Language Learning (CLL).
- Facilitating in overall Career Development.
- Inculcating values to for holistic all-round development of student
- Updating curriculum on regular intervals to meet industry requirements
- Conducting Workshops on latest models, theories and software usage for up-gradation of the students.
Following are the benefits of doing BBA specialization in Business Analytics from School of Management and Liberal Studies, NCU:
- Professional Program Delivery: NCU is a systems-oriented institution, it guarantees professional program deliverance, very good academic support systems are in place for excellent teaching learning process.
- Research based Real Life Projects: Research based learning with illustrative resolution of real-life business and social challenges through cases, projects and assignments. Learn to address national issues with global perspectives.
- Industry Academia interface: Program designed in consultation with experts form academia and industry with inputs from practitioners.
- Industrial Exposure: Learn through industrial visits, guest lectures, seminars and workshops.
- Interdisciplinary approach: School of Management at NCU offers a diverse set of programs with cross learning and interdisciplinary learning opportunities
- Mentor-Mentee: At NCU, students are guided by their respective mentees, who not only helps them academically, but also grooms the students according to the current need of the industry. Mentors guide, encourage, and support their mentees in their learning process.
- General Proficiency: Students are encouraged to opt for MOOC courses, certification courses in order to upgrade their knowledge from time to time. They are also encouraged to take part in various activities conducted by the professional societies and clubs of the University.
- Mock Interviews: NCU-SOM helps the students build confidence level by conduction of Mock Interviews by Industrial Experts.
Following are USP’s of BBA specialization in Business Analytics Program:
- Ability to apply analytical tools and methods to address management challenges
- Multidisciplinary knowledge of different functional areas of business management for integrative solutions to complex management problems
- Developing Analytical, Logical and Critical Thinking Skills
- Develop a deep understanding of the way modern businesses run
- Understanding of Global Business Environment
- Practical exposure with help of Industrial visits and Internship opportunities.
- Imparting Entrepreneurial Skills focused on business analytics
- Improving Effective Communication Skills and holistic personality development
- Increasing Ethical and Social Awareness