B.Sc Visual Communication

About

The BSc in Visual Communication at NorthCap University (NCU) is a three-year, NEP-enabled undergraduate programme designed to equip students with multidisciplinary creative and technical skills. This practical-oriented course offers in-depth photography, video production, and graphic design training, ensuring that students are industry-ready digital content creators.

Through hands-on learning, students work with professional equipment, studio setups, and industry-standard software. The programme also offers specialisation tracks in Commercial Photography, Digital Video Production, or Graphic Design, allowing students to tailor their education to their career aspirations.

Students build a strong portfolio with a project-driven curriculum while developing technical expertise and creative storytelling abilities. The programme also emphasises soft skills, communication, and industry ethics, ensuring that graduates are well-rounded professionals.

The course includes workshops, masterclasses, and industry collaborations, providing real-world exposure and networking opportunities. Internships and placement support help students kick-start their careers in media, advertising, filmmaking, digital content creation, and corporate communication.

If you aspire to be a visual storyteller, filmmaker, photographer, or graphic designer, this programme will empower you with the skills, tools, and industry connections needed for success.

Highlights

• Comprehensive Learning: Master photography, video production, and graphic design under industry professionals.
• Specialisation Tracks: Choose from Commercial Photography, Digital Video Production, or Graphic Design.
• Hands-on Training: Work with professional cameras, lighting setups, editing software, and industry-standard tools.
• Software Proficiency: Learn Adobe Creative Suite (Lightroom, Photoshop, InDesign, Premiere Pro, After Effects), CorelDraw, and Audacity.
• Industry Exposure: Attend workshops, live projects, and masterclasses conducted by leading professionals.
• Soft Skills Development: Enhance communication, storytelling, and media ethics for a well-rounded career.
• Project-Driven Curriculum: Build a strong portfolio through real-world assignments.
• Internship & Placement Support: Connect with top media firms, production houses, and creative agencies for career opportunities.
• NEP-Enabled, Future-Ready Programme: A curriculum designed for innovation, adaptability, and career success.
• Expert Faculty & Mentorship: Learn from experienced professionals and certified trainers.
• Cutting-Edge Facilities: Access advanced media labs, professional studios, and high-end production gear.

Curriculum – Detailed Programme Structure

The BSc in Visual Communication is designed to equip students with creative and technical skills across various media platforms. The curriculum blends artistic expression, design principles, and digital tools to prepare students for careers in graphic design, filmmaking, animation, and multimedia production. Each course is structured to provide hands-on experience and industry relevance.

Programme Structure

The programme is organised into six semesters, advancing from fundamental concepts to specialised training and projects oriented toward industry applications.

Foundation Stage (Semesters 1-2)

Students develop essential skills in photography, videography, and design, establishing a strong theoretical and practical base.

• Media Communication Concepts – Introduction to media landscapes and communication principles.
• Fundamentals of Photography – Basics of composition, lighting, and camera handling.
• Fundamentals of Video Production – Core techniques in shooting and editing.
• Design Concepts and Principles – Fundamentals of layout, colour theory, and typography.
• Genres of Photography – Exploring various photography styles and applications.
• Concepts of Cinematography – Understanding framing, camera movements, and visual storytelling.
• Typography and Study of Brands – Role of typography in branding and visual communication.
• Fundamentals of Digital Image Processing – Techniques in photo editing and enhancement.
• Minor Project – Practical application of learned skills during the term break.

Specialisation and Practical Exposure (Semesters 3-4)

Students gain hands-on experience in editing, motion graphics, and digital media production, along with industry exposure.

• Media Laws and Ethics – Legal and ethical considerations in visual media.
• Lighting Techniques – Mastering lighting for photography and videography.
• Fundamentals of Video Editing – Editing techniques using professional software.
• Design for Print – Understanding prepress and layout design.
• Design for Web – Fundamental concepts of digital design and its aspects.
• Fundamentals of Audio-Visual Production – Integrating sound and visuals for storytelling.
• Fundamentals of Motion Graphics – Creating motion graphics to support video production.
• Research Techniques – Developing research methodologies for media projects.
• Summer Internship – Industry exposure through hands-on training.

Advanced Industry Training (Semesters 5-6)

Students choose specialisations, work on industry projects, and prepare for career advancement.

• Specialisation Electives (Choose One Per Category):
  • • Category I: Commercial Photography / Digital Video Production / Graphic Designing
    • Category II: Advanced Image Processing / Advanced Video Editing / Digital Marketing
    • Category III: Advertising Photography Project / Video Production Project
    • Category IV: Website Design Project / Social Media Campaign Project
• Graduation Project – A capstone project showcasing expertise in a chosen field.

Industry Tools and Training

• Training in Adobe Creative Suite
• Workshops in photography, cinematography, motion graphics, and branding.
• Internship opportunities in media houses, design studios, and advertising agencies.

This programme ensures that students graduate with the skills and confidence to excel in photography, videography, graphic design, and digital media.

Programme Outcomes (POs)

Upon completing the BSc in Visual Communication, students will gain a comprehensive set of skills, industry exposure, and technical expertise, preparing them for successful careers in the media and creative industries.

Technical & Creative Expertise

• Develop multi-disciplinary capabilities in photography, video production, and graphic design.
• Gain hands-on experience with industry-standard software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
• Master the fundamentals of visual storytelling, aesthetics, and composition to create compelling content.
• Understand and apply design principles, typography, and colour theory in visual media projects.

Industry-Oriented Learning

• Experience a NEP-enabled curriculum, ensuring a holistic and practical approach to learning.
• The programme specialises in Photography, Video Production, and Graphic Design, tailoring education to individual career aspirations.
• Work with professional cameras, lighting equipment, and editing tools for real-world production experience.
• Engage in live projects and case studies to enhance problem-solving and creative decision-making skills.

Professional & Career Growth

• Gain the competencies needed to work as digital content creators, designers, videographers, and photographers in the media industry.
• Build a strong professional portfolio through project-based learning, showcasing creativity and technical expertise.
• Develop soft skills in communication, presentation, and teamwork, essential for industry success.
• Learn branding, marketing, and media strategies, helping students understand the business side of visual communication.

Industry Exposure & Practical Training

• Attend workshops, guest lectures, and masterclasses led by industry professionals.
• Engage in real-world projects, internships, and live industry collaborations to acquire hands-on experience.
• Take part in industry visits, photography expeditions, and creative challenges to expand practical knowledge.
• Familiarise yourself with the various technical aspects of media production, from concept to execution.

With a project and output-oriented course structure, students graduate with strong technical skills, industry exposure, and a professional portfolio, making them highly employable in the visual communication, advertising, media, and entertainment industries.

Career Prospects

• Digital Content Creators
• Photographers
• Photo Retouchers
• Video Editors
• Production Assistant
• Graphic Designers & Illustrators
• Visual Designers
• Design Educator
• Freelancer Artists
• Art Director
• Creative Director
• Creative Assistant
• Digital Producer
• Exhibition Designer
• Visual Researcher
• Visual Merchandising

Why choose NCU for this programme?

• The BSc in Visual Communication at The NorthCap University is a distinctive programme in the region, designed to equip students with industry-relevant skills in Photography, Video Production, and Graphic Design.
• Unlike generic mass communication degrees, this programme offers a specialised and hands-on approach, featuring access to state-of-the-art studios, equipment, and industry-standard software.
• Instructed by expert faculty and seasoned professionals, students gain invaluable real-world exposure through workshops, internships, and industry collaborations.
• With a project-based curriculum, strong industry connections, and career-focused training, NCU ensures that graduates are well-prepared and job-ready for dynamic careers in media, content creation, and digital storytelling.