School of Management - NorthCap University
About
BBA in Business Analytics is a combination of Business Intelligence, Data Analytics, and Computer Programming. It is the science of analyzing data to find out patterns that help in developing strategies. Its usage can be found in almost every business and industry as well as a government department. The practice relies heavily on statistical analysis and is employed by organizations to arrive at informed decision-making. Business analytics helps companies get insights about their performance, which serves as a corporate asset, giving them a competitive edge. Business analytics also allows companies to optimize and even automate business processes and students can benefit from a BBA admission to our university. This specialization from NCU allows you to learn data management, data analytics, and decision analytics to make strategically sound recommendations and data-driven business decisions—exactly what cutting-edge companies around the world need. As one of the premier and best Management Colleges in Delhi NCR, it’s our pleasure to help students excel in Business Administration.
Objectives
- To provide knowledge in management disciplines with an understanding of its applicability in business decision making for positive social impact.
- To strengthen the foundation for further specialization in area of Business Analytics.
- To inculcate an attitude and desire to learn.
- To develop competent professionals committed to excellence.
Highlights
- Ability to apply analytical tools and methods to address management challenges
- Developing Analytical, Logical and Critical Thinking Skills
- Develop a deep understanding of the way modern businesses run
- Understanding of Global Business Environment
- Practical exposure with help of Industrial visits and Internship opportunities.
- Imparting Entrepreneurial Skills focused on business analytics
- Improving Effective Communication Skills and holistic personality development
Programme Educational Objectives (PEOs)
On completion of the BBA Business Analytics program offered by the School of Management, The NorthCap University-
- Graduates can start their professional career in field of analytics which has become a quintessential part of modern businesses.
- Graduates can pursue a relevant post-graduate study such as MBA, MSW, MHRM to name a few.
- Graduates can engage in start-ups in the business -analytics domain.
- Graduates will be informed and involved members of their communities and responsible professionals.
Programme Outcomes (POs)
By the end of the BBA Business Analytics programme, students should be able to:
- Develop knowledge and skills in the field of business analytics and learn to analyse data in order to secure meaningful information necessary for businesses in crafting strategies.
- Demonstrate IT knowledge and skills for efficient and effective business processes and develop innovative methods of applying IT and e-commerce for competitive advantage. (IT proficiency)
- Acquire basic knowledge of various disciplines in economics, law, accounting and different functions of management and to and apply the same to real life business processes and system enhancements in a holistic manner. (Multidisciplinary Knowledge).
- Understand the basic concepts of quantitative methods to apply in the study of other disciplines and prepare project reports. (Quantitative Application in Business).
- Acquire the basic legal knowledge related the various business operations. (Law in Business).
- Understand the basic management functions and fundamentals of business management. (Basics Business Management).
- BBA Business Analytics programme allows students understand various environmental problems and their impact on society and business through analytics approach. (Environmental Study).
- Communicate effectively in different business contexts and situations so as to be able to receive and give clear instructions, comprehend, write reports, prepare documentation and make effective presentations. (Communication).
- Demonstrate ethical conduct in personal and professional decisions and of business and an appreciation of the significance of business ethics and social responsibility in the decision-making process through an analytical mindset. (Ethics & Social Responsibility)
Programme Specific Outcomes
- Understand and demonstrate knowledge in specific areas of the business as HR, Marketing Finance, Digital Marketing, Business analytics.
- Application of acquired skills in solving complex business problems and to take strategic decisions for a business in a socially responsible manner.
- To become a responsible corporate citizen and to play their part in nation-building by joining corporate/ public services, start their own enterprise or study further in the field of business and management.
Syllabi and Course Outcomes
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Schemes of Study 2022-2023
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Schemes of Study 2021-2022
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Schemes of Study 2020-2021
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Schemes of Study 2019-2020
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Minimum Eligibility Criteria
Bachelor of Business Administration – Business Analytics (3 years)
10+2 (English medium) examination conducted by Central Board of Secondary Education or an equivalent examination from a recognised board with an overall aggregate of 50% and with 60% in Maths
Seats
| Programme | Seats |
|---|---|
| Bachelor of Business Administration (BBA)- General -(3/4 Years*) | |
| Bachelor of Business Administration in Digital Marketing (BBA-DM)-(3 Years) | |
| Bachelor of Business Administration in Business Analytics (BBA-BA)-(3 Years) | |
| Bachelor of Business Administration in Entrepreneurship & Family Business (BBAE&FB)-(3 Years) |
Financial Assistance
Programme Fee
Bachelor of Business Administration – Business Analytics (3 years)
For Year 2025-26
FOR INDIAN STUDENTS
Annual Fee – Rs. 2,59,000/-(Tutition Fee: Rs. 2,07,600/- & Development Fee: Rs. 51,900/-)
FOR NRI STUDENTS
Rs. 3,41,000/- or Equivalent Foreign Exchange
OTHER FEE
- Caution Money: A sum of Rs 10,000/- to be charged from each student seeking admission to the University in the Academic Year 2025-26. The amount is interest free and will be refunded to the students at the time of withdrawal or at end of their programmes, whichever is earlier, after deduction of dues, if any.
- Alumni Association Fee: A onetime Alumni Association fee of Rs. 1,000/- for all programmes is payable by all students.
- Industry Employability Aptitude Test Fees: Industry Employability Aptitude Test fees of Rs. 1,500/- is payable.
- Youth Red Cross Fund : Rs. 80/- is payable by all students
Hostel Fee (where applicable) Rs. 80,000/- per semester (subject to change)
Fee Concession cum Scholarship
(a) Based on Class 12 Scores
| % of Scholarship on Tuition Fee | Eligibility (For CBSE/ equivalent recognised board) as per percentage score in applicable subjects by programme. |
| 35% | CBSE: 95% and above |
| 25% | CBSE: 90%<= 94.99% |
(b) Based on National Level Test (NLT) Scores
| Slabs | Selection Criteria | Eligibility |
|---|---|---|
| 35% | CUET SCORE-UG ≥ 700 | (*) Aggregate 75% and above in 12th CBSE/ equivalent examination of a recognised Board |
| 25% | 600 ≤ CUET SCORE-UG < 700 |
For detailed information about our other scholarships, alumni benefits, and fee concessions, please visit our main scholarship page. Discover the full range of opportunities and support we offer to enhance your educational journey.
Enquire Now
Admissions Hotline: 9311300803
Email:admissions@ncuindia.edu
FAQs
The School of Management and Liberal Studies (SOM) at The NorthCap University offers programs as under:
- BBA
- BBA specialization in Digital Marketing
- BBA specialization in Business Analytics
The BBA Business Analytics program at NCU aims to develop ability to apply analytical tools and methods to address management challenges. Business Analytics is a combination of Business Intelligence, Data Analytics and Computer Programming. It is the science of analyzing data to find out patterns that helps in developing strategies. The program will help students develop a global mind-set to understand the trends, navigate dynamic environment and make fact-based decisions for business success.
After completion of BBA program one can build his/her career in following areas:
- Marketing Analytics
- HR Analytics
- Social Media and Web Analytics
- Business Analyst
- Data Scientist
- Government/ PSU jobs
- IT companies
- E-commerce companies
- Consultancy
After completion of BBA in Business Analytics one can pursue MBA in his/her interest area like Business Analytics, Finance, Marketing HR, etc. to name a few. Post MBA students can join corporate or further start their PhD or Fellow Program in Management.
NCU promotes the spirit of entrepreneurship by providing on campus facilities like incubation centre, tinkering lab and VC innovation fund to aspiring entrepreneurs.
The BBA specialization in Business Analytics program at SOM NCU makes you ready for the industry by:
- Developing Analytical, Logical and Critical Thinking Skills
- Equipping with knowledge and skills of Analytics for efficient and effective business processes and develop innovative methods of applying them for creating competitive advantage.
- Exposure to authentic working environment by internship programs.
- Providing opportunities to interact with industry experts
- Exposure to Industrial Environment & Work Culture.
- Helping in Developing Soft Skills with its Centre for Language Learning (CLL).
- Facilitating in overall Career Development.
- Inculcating values to for holistic all-round development of student
- Updating curriculum on regular intervals to meet industry requirements
- Conducting Workshops on latest models, theories and software usage for up-gradation of the students.
Following are the benefits of doing BBA specialization in Business Analytics from School of Management and Liberal Studies, NCU:
- Professional Program Delivery: NCU is a systems-oriented institution, it guarantees professional program deliverance, very good academic support systems are in place for excellent teaching learning process.
- Research based Real Life Projects: Research based learning with illustrative resolution of real-life business and social challenges through cases, projects and assignments. Learn to address national issues with global perspectives.
- Industry Academia interface: Program designed in consultation with experts form academia and industry with inputs from practitioners.
- Industrial Exposure: Learn through industrial visits, guest lectures, seminars and workshops.
- Interdisciplinary approach: School of Management at NCU offers a diverse set of programs with cross learning and interdisciplinary learning opportunities
- Mentor-Mentee: At NCU, students are guided by their respective mentees, who not only helps them academically, but also grooms the students according to the current need of the industry. Mentors guide, encourage, and support their mentees in their learning process.
- General Proficiency: Students are encouraged to opt for MOOC courses, certification courses in order to upgrade their knowledge from time to time. They are also encouraged to take part in various activities conducted by the professional societies and clubs of the University.
- Mock Interviews: NCU-SOM helps the students build confidence level by conduction of Mock Interviews by Industrial Experts.
Following are USP’s of BBA specialization in Business Analytics Program:
- Ability to apply analytical tools and methods to address management challenges
- Multidisciplinary knowledge of different functional areas of business management for integrative solutions to complex management problems
- Developing Analytical, Logical and Critical Thinking Skills
- Develop a deep understanding of the way modern businesses run
- Understanding of Global Business Environment
- Practical exposure with help of Industrial visits and Internship opportunities.
- Imparting Entrepreneurial Skills focused on business analytics
- Improving Effective Communication Skills and holistic personality development
- Increasing Ethical and Social Awareness
The degree awarded by NCU is at par with any degree offered by a recognized University anywhere in the world.
The applicant must not be more than 21 years of age as on December 31st, 2022 for UG programs.