Preparing for a Digital Future: The Comprehensive BBA in Digital Marketing
The future of Digital Technology in India is at the brink of expanding and reaching unimaginable levels in the near future. It is a journey into the world where things are evolving rapidly and there is much more to do and experiment at each stage of progress. One of the most significant transformations in the marketing landscape is how the Businesses today are promoting themselves.
There is a quantum shift in the mindset of Businessmen and over 75 % of them believe the significance and rise in promotion of Digital Marketing strategy. Digital Marketing poses an extremely smart choice, as it is extremely budget friendly as compared to traditional marketing. In traditional marketing you need to pay for advertisement in Newspapers, hoardings, billboards etc. which itself has limited outreach and accessibility but in digital marketing all costs are paid upfront and it is cheaper than offline marketing. The other important differentiator is the availability of Artificial Intelligence as a force multiplier in creating good content, making captivating videos, and designing beautiful images with limited cost and in no time. In the earlier days there was a struggle to create good content and the number of good content writers were very limited and the cost of campaigning in the Offline like Newspapers and Magazines was very costly.
Pursuing a career in BBA in Digital Marketing in the current scenario is not only exhilarating but also highly rewarding. It offers significant growth and opportunities for a successful career in the long run. A number of Higher Educational Institutions in and around Delhi/NCR are offering this program, but one of the best places to study is at the NCU Department of Management and Commerce, which is considered one of the Top Management programmes in the Private category in Delhi/NCR.
Key Trends in Digital Marketing
Video Engagement: One has realised over the years that video has become the most engaging platform for conveying the intent of a Business. Short and impactful videos of every duration interspersed between live screenings of an important event have explosive outreach and ultimately benefits the business.
Use of latest technologies like Artificial Intelligence (AI), Machine Learning (ML), Augmented Reality (AR) and Virtual Reality (VR)are adding Value to Business :
AI and ML have already transformed digital marketing by engaging more personalised and targeted campaigns. What these campaigns finally achieve are enormous amounts of data which are collected and subsequently used as market strategy to achieve the required goals. Increased customer engagement to a very large extent.
Use of Extremely User Friendly Inputs by use of Voice Search and Smart speakers:
These devices input various factors and enable a consumer to make decisions sitting at home. The process has become so fast and extremely user friendly and therefore most consumers prefer this method of access. Amazon Echo and Google Homes are now products available in every household of an Indian family thus making life much easier.
Shop from Home:
Ease of shopping has become a boon rather than a hassle. Social media platforms by integrating e-commerce features have markets come to home.
Privacy of Data a Concern:
While everything seems to be fine as regards e-commerce there is a growing concern regarding its misuse? Loss of transactions money , double payments and compliance in use of personal data by a third party need to be stringent and within the ambit of strong regulations to be implemented with impunity.
What does BBA in Digital Marketing offer to a Student
We must understand that while pursuing a BBA in digital marketing a student learns about the Basic Marketing Principles, consumer behaviour, a comprehensive overview of the digital marketing techniques, strategies and how to refine and implement a digital marketing plan. Since all aspects of these are on social media, techniques on how to increase visibility on the website is to be learnt and understood. Other than this keyword research, understanding the search algorithms are key learning from this program. In addition, leveraging the social media platforms for promoting Brand of a Company of Organization is another key takeaway of this programme. A degree in Digital Marketing offers numerous career opportunities making it a viable and rewarding career choice. With its continuous growth and evolving landscape, students can build a sustainable and fulfilling career in this dynamic field.
Conclusion
Pursuing a BBA in digital marketing at the NCU Department of Management and Commerce in today’s scenario offers students a unique opportunity to unlock numerous career possibilities. A student thus becomes an invaluable asset in the competitive job market in the field of Copywriting, Email marketing, Search Engine Optimization and in Networking.