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Why is BBA in Digital Marketing a Smart Career Choice ?
A BBA in Digital Marketing is a comprehensive undergraduate programme that equips students with the knowledge and skills required to succeed in the rapidly evolving digital marketing landscape. The programme covers a wide range of topics, including digital marketing fundamentals, marketing research and analytics, social media marketing, search engine optimisation (SEO), pay per click advertising (PPC), content marketing, email marketing, mobile marketing and digital marketing strategy.
Through this programme, students develop a strong understanding of digital marketing channels and platforms, as well as the ability to analyse data and make data-driven decisions. They also gain knowledge of marketing automation tools and technologies, consumer behaviour and market trends. Additionally, students learn to develop effective digital marketing strategies, and cultivate strong communication and project management skills.
Graduates with a BBA in Digital Marketing can pursue a variety of career opportunities, including digital marketing manager, social media manager, SEO specialist, PPC specialist, content marketing specialist, email marketing specialist, mobile marketing specialist, marketing analyst, and brand manager. The demand for digital marketing professionals is high, and the field is expected to continue growing in the coming years.
Many private and government colleges are providing a BBA in Digital Marketing degree, with a modernised curriculum and approach. The NorthCap University, Gurgaon is one of the top private universities which offers this course and has a remarkable coursework for a strong foundation build-up of education for its students. It is therefore considered as one of the Best Colleges for BBA Digital Marketing, and is also highly ranked amongst the best private BBA Digital Marketing Colleges in this vibrant part of the country.
NorthCap University (NCU): An Introduction
The NorthCap University (NCU) is a premier private university located in Gurugram, Haryana, that offers a wide range of undergraduate, postgraduate and doctoral programmes in engineering, management, business, media and entertainment, applied sciences, law and humanities. Founded in 1996, NCU has 25+ years of rich heritage and has an alumni record of 13000+ and more. With a strong focus on research and innovation, the university has established itself as a centre of excellence in education, ranking among the top institutions. Boasting a robust placement record of over 90%, NorthCap University has established strong industry connections, ensuring its students are well-equipped to succeed in their chosen careers. The university’s state-of-the-art infrastructure, cutting edge facilities, and experienced faculty create a conducive learning environment that fosters academic excellence, creativity and personal growth.
NorthCap University is a National Assessment and Accreditation Council (NAAC) Grade A accredited university that serves as a research and talent catalyst between students and industry. The university is the comprehensive partner of Arizona State University, which is ranked number 1 in the US for its innovative approach and stewardship. This strategic collaboration focuses on innovation, internationalisation and digitisation. NorthCap University students enjoy summer immersion programmes and accelerated master’s programmes in the US given this partnership.
What’s more, the university is recognised by the University Grants Commission (UGC) and the Bar Council of India (BCI). It is a member of the Association of Indian Universities (AIU), member of the Association of Commonwealth Universities (ACU) UK, a member of the American Society for Quality and is accredited by Accreditation Services for International Colleges (ASIC) UK. With a 5-star ranking for teaching, employability, academic development, online learning and inclusiveness, NorthCap University today ranks amongst the Top 30 Best performing universities as per Atal Ranking of Institutions on Innovation Achievements (ARIIA) rankings.
BBA in Digital Marketing Programme at NCU
Specialisation in Digital Marketing from The NorthCap University, India, equips the learner with all the skills required to attract customers with the help of digital marketing tools from a highly reputed BBA programme in Gurugram. The reach of conventional marketing is limited. Digital marketing makes it possible to reach customers directly through various communication devices like mobile phones, tablets, laptops, desktops, smart TVs etc., with help of the internet and various platforms like messaging, social media advertising, websites, apps, etc,.
As one of the top BBA colleges in Gurugram, this course at NorthCap University has opened up a large number of opportunities for digital marketing professionals from IT companies, Digital Marketing Agencies, Startups, Data Analytics Agencies, Internet backed businesses, social media companies. etc.
The programme typically takes three to four years to complete and includes a combination of classroom instruction, case studies, projects and internships. The university also offers specialisations or concentrations within the programme, allowing students to tailor their education to their specific interests and career goals.
Concluding Words
At the end, a BBA in Digital Marketing equips students with the knowledge and skills to navigate the ever-evolving digital landscape, preparing them for a successful career in this dynamic field. Through a comprehensive curriculum, students gain a deep understanding of digital marketing strategies, tools, and platforms, enabling them to develop effective online campaigns, analyse consumer behaviour and drive business growth. With a strong foundation in business principles and digital marketing expertise, graduates are poised to make a significant impact in the industry, staying ahead of the curve in an increasingly digital world.
NorthCap University is one of the few universities which is making itself so much visible because of the growth it has been providing to its students. It is therefore considered as one of the Best Colleges for BBA Digital Marketing and has also been prominently named in select lists of best private BBA Digital Marketing Colleges in India. The university’s innovative curriculum supports independent and creative thinking, which is believed to be the key to creating new knowledge. Overall, it has achieved the mark of being called one of the best amongst all the other private universities.
Come, become a part of this reputed university that will help you script a great career in Digital Marketing! To know more about The NorthCap University, you may visit its website: https://www.ncuindia.edu/